How Target is gaining back trust in midst of a second snafu

The retailer revealed it sold faulty gift cards to customers over the holidays. A look at how it’s responding to this second wave of bad news in weeks.

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Target can’t seem to catch a break this holiday season. Following the infamous breach in its payment system that hit stores all across the U.S. this past November and December, word has just gotten out involving another PR nightmare. This time the store has been the target of, you’ve got it, poor employee training. Wait. What? Yes.

It was confirmed on the eve of 2014 that Target employees mistakenly scanned the incorrect barcode for what some claim to be up to 40,000 gift cards purchased by customers in December, as Fox News reported. With an investigation looming for its privacy breach, how is Target going to recover from another misstep?

Perhaps we can look at this fiasco in a different way by looking at what the corporation is doing to “save face” and instill confidence in its customers. Here’s a look at three PR tactics Target is using to gain back trust:

1. They have publicly acknowledged the mistake.

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