As blockchain technology enters the mainstream, there is a big opportunity for communicators to be part of the shift.
Complicated and niche technology must be explained to less savvy audiences. Future innovations and forecasts must be mapped for businesses trying to prepare for the future. And audiences need help discerning the truth from marketing spin and online charlatans.
Blockchain technology has the capability to dramatically reshape the world as we know it—but not everyone understands its real-world applications. That feels like part of the intention as misinformation and fraud continues to plague the sector. (Look no further than the recent fake Litecoin press release.)
Yet, the blockchain sector is a place where communicators can have an immediate impact. At least, that’s the hope for Brooks Wallace, head of communications for Blockchain.com.
“The biggest comms challenges facing the blockchain sector are awareness, education and reputation,” explains Wallace over email.