There’s a writing trend that drives me crazy.
AND I’m not going to tell you what it is.
BUT I’m betting you can guess.
AND I won’t have to go on much longer with this maddening affectation reminiscent of a kindergarten show-and-tell presentation.
AND I’m running out of ways to perpetuate this motif anyway.
BUT I won’t let that stop me.
As I’ve previously written, there’s a huge distinction between adopting a conversational tone and engaging in sloppy writing. The idea of “writing like you talk” was originally intended to wean corporate communicators (and others) off stilted, pedantic prose and jargon-laden gobbledygook.
Alas, we have ended up with a pandemic of people writing like a 5-year-old talks:
We went to a dairy farm. Aaaaaaand we saw cows. Aaaaaaand they milked one of the cows. Aaaaaaaand we saw an old-fashioned butter churn. Aaaaaaaand…
The occasional sentence-starting conjunction is fine. I don’t believe in absolutes; I do believe in moderation, and in “breaking rules” for a reason. But it must be done judiciously, for optimum effect.