How to botch your corporate tone of voice

The way your company communicates with employees is just as important as how it speaks to customers. Avoid these five messaging mistakes that will quickly alienate workers.

Ragan Insider Premium Content
5 tone of voice mistakes

Does your internal communication reflect your brand and culture—or does it sound like generic corporate-speak?

If you’re keen to turn employees into brand ambassadors, and if you want workers to feel personally invested in your company, you must engage them in a meaningful, personal way. Your corporate “tone of voice” plays a major role in whether employees feel warmly welcomed, or distant and disconnected.

Avoid these five messaging mistakes that will quickly annoy, alienate or agitate your workforce:

1. Don’t talk down to employees. Many pieces of internal communication read as if they were generated by a robot—or perhaps dictated by a strident schoolmarm intent on instructing her unruly students. When your tone of voice speaks to employees as peers instead of subordinates, it levels the playing field and shows respect for staffers.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.