How to build a crappy workforce

That’s what will happen if you ban social media. And now there’s proof to back that up.

It’s simple.

If you are eager to employ second-rate employees and cannot wait to build a team of D-players, just ban Facebook, Twitter, and other social networks at your office.

As I have heard many times from young people, social networking is their preferred method of communication. Banning these tools is a sure way to have the best candidates reconsider working for you.

Finally here is some proof

To demonstrate the role of the network in young people’s lives, Cisco commissioned an international workforce study of nearly 3,000 college students and recently employed college graduates, many working in their first full-time jobs.

Here are the findings I find most interesting:

  • More than two out of five would accept a lower-paying job that offered more choices in the device they use at work, social media access, and mobility compared with a higher-paying job with less flexibility.
  • One in three college students and young professionals consider the Internet to be as important as air, water, food and shelter.

For several years, whenever I speak with college students, I tell them that if a prospective employer bans social media, resist working there. I tell them to ask about social networking at the office. If it is banned or restricted, stand up, thank the interviewer and leave because they will not be happy there.

Do you trust your employees?

Guess what? When companies ban social networking, the best employees leave. They sense they are not trusted. Those who reluctantly stay go into the restroom or outside the office with their iPhone or Android to get onto Facebook and Twitter.

Here is a video where I explain this idea to a group of Microsoft interns considering a first job.

David Meerman Scott, bestselling author of “ Real-Time Marketing & PR ,” blogs at WebInkNow where a version of this post originally ran.

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