How to build an AI agent to streamline your workflow

Seventy-one percent of marketers expect generative AI will help eliminate busy work and allow them to focus more on strategic work.  

“That leaves you more time to be creative, create more campaigns, do more,” said Brad Taylor, CEO of Answer AI and Last Rev, in a presentation at Ragan’s recent AI Horizons Conference.  

Here’s a look at how AI is driving this productivity for marketers and communicators: 

Focus on high-impact work with AI agents  

Taylor said AI agents automate entire workflows, so marketers can focus more on creativity. 

AI agents learn new information, ask questions and gather sources, in addition to communicating and collaborating with humans and other AI tools.