How to build empathy into your company culture

Learn firsthand from Nationwide, Allstate, Cisco and others on how they infuse their culture with empathy—and the business results doing so creates.

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Bringing an empathetic mindset to culture, leadership and communications has never been more important than it has over the past year.

As the world re-opens, the need for empathy isn’t over. Learning what empathy is and threading it into your culture should remain a top priority.

“Empathy is doing a much better job in understanding what your employees are dealing with,” says Matthew Young, director of internal communi­cations and community relations at ABB. “Empathy has changed the game because it is a direct emotional connection to the employee instead of just logic. You could say we have moved from employee engagement to employee experience to employee empathy.”

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