How to communicate with Millennials

Learn the habits of this influential market segment, or you’ll find yourself left behind. Video

Learn the habits of this influential market segment, or you’ll find yourself left behind

Companies and their communicators are eager to make a meaningful connection with the influential “Millennial” marketing segment, particularly those members of the 70-million-strong group (also called Generation Y) in the 16-to-25-year age range. However, many struggle to do so. One major hurdle to success: Keeping pace with Gen Y’s new media preferences and understanding what communication tactics resonate most.

John Mims, a senior partner with strategic marketing, advertising and public relations firm Altyris Advertising, shared his insights about Millennials at a recent Ragan Communications event held at SAS headquarters in North Carolina. As part of a project for a financial client, Mims sat down in early 2008 with members of Gen Y in a focus group setting to find out how they like to communicate, particularly while on the Internet. Following are some of the key things he learned:

1. Millennials like “funny and weird” viral videos and sharing them with their friends.

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