How to craft an effective year-end staff message

Tone, timing and delivery method are essential considerations when you’re expressing gratitude, lauding the year’s achievements, and offering your vision for the coming year.

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If you manage a team or company, it’s time to develop your end-of-year message to employees.

The reflective nature of the holiday season and the symbolism of the new year provide the opportunity to highlight significant achievements and focus on the priorities ahead.

Who should send a year-end message? Anyone responsible for leading other employees, including C-suite leaders, division managers, team leaders, and business owners. The tone should be authentic to the sender and the content relevant to the recipients.

Missives from the C-level will reference corporate goals, while communication from those lower in the organization will focus on the specific achievements and goals for their group or department. Small and mid-size businesses might also consider this type of communication to their employees.

Crafting the message

Though the content and tone will differ depending on the sender and audience, within the general format you’ll want to:

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