But that’s not where it should end.
While these interactions certainly have their value, it’s much more meaningful to have a page where people want to return. Making your Facebook page a destination isn’t easy, but some brands are doing it with aplomb.
Provide exclusive experiences
Why do many people allow brands to market to them through social media? They expect something in return.
If you want people to return to your page, offer them savings—one of the few surefire ways to get a steady traffic stream to your Facebook page. But as soon as the offers drop off, so does the traffic to your page. Plus, it’s rarely feasible or logical for brands to do this on a regular basis.
If offering regular coupons or discounts is cost prohibitive, there’s always the sneak preview, which costs next to nothing and still gives an air of exclusivity.