How to create content without writing

Sixty-five percent of people are visual learners, yet most of the content we interact with is text. Learn how to create strong content without penning a word.

If you spend any time online, it won’t surprise you that everyone is talking about content.

“Content is king!” “No, content is prince!” “No, content is queen!”

Whatever content is, it’s important. Yet many organizations struggle to figure out how to use it in their marketing.

The interesting part about content creation today, however, is that most of it is text based. But according to Wikipedia, 65 percent of human beings are visual learners. More than half of the people in this world learn by watching or seeing visuals, yet most of our content is text.

On top of that, many people don’t write well, nor do they have the inclination to learn how. With that you have business leaders struggling to figure out how to incorporate content into their marketing programs.

The good news is you don’t have to write to create great content.

Enter YouTube, Vine, Instagram and iTunes.

1. Long-form videos

People love to watch videos. In fact, YouTube is the No. 2 search engine behind Google. People pass around videos like candy. It’s pretty easy to create a video with the camera on your laptop or phone and upload it to YouTube. Then you can embed the video on your website or blog, and share it on social media.

Think about your video’s content just like you would written content. What pains do you solve for your customers? What solutions do you offer that are different from your competitors? What crazy and fun things do your employees do in their off time? The answers to those questions make for great content.

2. Super-short videos

Vine allows you to create 6-second videos. You can’t say or do a lot in 6 seconds, but you can easily showcase your manufacturing floor, the lobby of your building, your office structure or your retail location. It’s only available for iPhone and Android, but you can download the app and play around with it without any risk.

3. Photos, photos and more photos

Pinterest is the fastest-growing social network ever, and many speculate that’s because it is incredibly visual. Look around your business and consider what you can photograph that would be compelling to your customers and prospects.

Snap a photo with your phone, upload it into Instagram (an app available for most smart phones), apply some filters and a border and hit publish. Some organizations post ads from their history, others shoot their technology in action and others have their teams pose in fun shots.

What you do is up to you, and Instagram can help you make it more compelling. After you post your images to Instagram, post them to Facebook, Twitter and Pinterest for a quadruple whammy.

4. Podcasts

The life of podcasts has been pretty volatile. First they were the next big thing. Then they died. Now they’re rumored to be the next big thing again.

Creating what is essentially a radio program that you promote through iTunes is not easy. It’s the most time-intense idea on this list, but it helps with brand awareness and credibility. Some well-done podcasts are Wait, Wait Don’t Tell Me, Freakonomics and A Prairie Home Companion. Listen to those and steal some ideas.

Once you figure out how to use the technology, these ideas (with the exception of podcasting) take less than 15 minutes to produce.

What other content creation ideas do you have?

Gini Dietrich is founder and CEO of Arment Dietrich, Inc., and blogs at Spin Sucks where a version of this article first appeared.

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