If you spend any time online, it won’t surprise you that everyone is talking about content.
“Content is king!” “No, content is prince!” “No, content is queen!”
Whatever content is, it’s important. Yet many organizations struggle to figure out how to use it in their marketing.
The interesting part about content creation today, however, is that most of it is text based. But according to Wikipedia, 65 percent of human beings are visual learners. More than half of the people in this world learn by watching or seeing visuals, yet most of our content is text.
On top of that, many people don’t write well, nor do they have the inclination to learn how. With that you have business leaders struggling to figure out how to incorporate content into their marketing programs.
The good news is you don’t have to write to create great content.
1. Long-form videos