Of course, that begs the million-dollar question: Is Tumblr right for your brand or business?
To decide, you need to not only think about your brand’s content strategy, but also familiarize yourself with Tumblr. Understand how it would work as an additional tool in your content-marketing arsenal.
The good news? Tumblr is simple. Really, really simple. If you have experience with Blogger or WordPress, you’ll probably find Tumblr is even easier. This means you can dive in and start using the site with little to no learning curve.
Tumblr is a great option for anyone who wants to blog on the go. You can post to the site from a variety of sources, including a mobile phone, browser or desktop.
Tumblr posts, as opposed to those on other blogging platforms, tend to be visual and include photos or videos. Keep in mind, however, that even though your Tumblr posts are brief or highly visual, you still want to share high-quality content that appeals to your audience and aligns with your brand or business strategy.