How to do media relations on your own

You don’t necessarily need a PR firm to do media relations for you, but going it alone is no walk in the park. Here’s what you should know before you get started.

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I was recently strolling through Twitter when I saw a tweet from my new friend, Rebekah Iliff, that said: “Dear @Inc: You do a GRAVE disservice here.” The tweet linked to a story called “How to Do Your Own PR.”

I’m a big proponent of helping small business owners figure out how to do some PR themselves. After all, they typically can’t afford a firm or soloproneur, and journalists would much rather talk to the business owner than a PR professional.

But after I read the story, I agreed with Rebekah. The story not only does a grave disservice to the PR industry, but also to small business owners.

In the article, sales guru Geoffrey James says:

“I know people who are paying as much $10,000 a month to a PR firm and getting very little out of it. And that’s sad, because PR-getting positive media coverage-isn’t all that difficult. Here’s how it’s done.”

He then goes on to list the following:

What is PR?

PR isn’t just about getting positive media coverage.

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