I was recently strolling through Twitter when I saw a tweet from my new friend, Rebekah Iliff, that said: “Dear @Inc: You do a GRAVE disservice here.” The tweet linked to a story called “How to Do Your Own PR.”
I’m a big proponent of helping small business owners figure out how to do some PR themselves. After all, they typically can’t afford a firm or soloproneur, and journalists would much rather talk to the business owner than a PR professional.
But after I read the story, I agreed with Rebekah. The story not only does a grave disservice to the PR industry, but also to small business owners.
In the article, sales guru Geoffrey James says:
“I know people who are paying as much $10,000 a month to a PR firm and getting very little out of it. And that’s sad, because PR-getting positive media coverage-isn’t all that difficult. Here’s how it’s done.”
He then goes on to list the following:
What is PR?
PR isn’t just about getting positive media coverage.