How to get a bad review off the first page of search results

Your organization is bound to get at least one bad review in its lifetime. Use these pointers to ensure it isn’t the first thing people see when they search for you online.

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Because of that, I’ve had the opportunity to help some organizations with interesting issues and crises.

Throughout my career, I have handled everything from asbestos in a food manufacturing plant to tires that blew up when driven faster than 45 mph to the Japanese dumping fish into the United States to an employee killed at work.

Don’t panic.

There has been no shortage of scary situations, and the Internet has made them even more challenging.

Nowadays, everything is a crisis.

If someone says something negative about our organizations online or a disgruntled former employee leaves a bad review about us on Glassdoor, we want to respond as though it’s a crisis.

These, fortunately, are not crises. They are issues that could turn into crises if you don’t handle them well, but they can be handled.

I get many panicked calls from executives who need help managing issues, and I spend a lot of time talking people off the ledge.

Most of the time, it’s not worth the panic. Yes, you should pay attention and respond, but it’s rarely worth getting upset.

Work on reputation management.

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