How to get your employees to generate content for you

Host photo contests. Provide digital templates for stories. Encourage curation. These are some smart ways to inspire your colleagues to help you report what’s happening at your organization.

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You’re swamped. We understand.

Communicators are too busy with the day-to-day essentials to cover everything of interest that’s going on at their organization.

The good news is that employees engage better with content produced by their colleagues, anyway.

These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. What once might have seemed a gimmick has transformed into a must-do for communicators who manage the internal messaging for organizations, both large and small.

Studies have shown that engaged employees perform better. One way to get them more involved is encouraging them to produce content, says Cathy Lucas, chief communications officer for Metropolitan State University of Denver.

“If we don’t effectively engage our employees and ensure that they’re in the know and that they’re good storytellers and that they feel engaged,” Lucas says, “they’re not going to be good brand champions for us.”

Here are some tips for gathering purposeful content from your staff.

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