Two-thirds of top-level executives surveyed by Grisdale Consulting say they use social media for professional purposes, and 40 percent plan to do more in the future. The survey also reveals:
As more executives step up their social media game, PR and corporate communications departments may assume greater responsibility. Because of the time commitment required, communications staff frequently draft and/or review content, especially for top executives at larger corporations.
Balancing the personal and corporate voice
A key is to make sure the CEO’s voice aligns with the company’s overall brand and social media strategy while maintaining an authentic voice.
Executives who adopt a corporate tone and post only company announcements will come across as stiff—and not worth following.