How to help leaders embrace risk and take a stand

Members argue that when it comes to building external positioning on cultural issues, it’s important to take baby steps and be thoughtful about all the potential outcomes.

Communicators Roundtable Exclusive

For one member, the events of last year and her organizations willingness to dive in with a brand statement after the death of George Floyd offers some important lessons.

Be meticulous

While there are no regrets for those who did jump in with statements about racial justice and more last year, some were caught off guard by the range of responses and deeply divided reaction that statements could cause. One member shares her big tip: Take baby steps.

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