How to improve your ESG storytelling without greenwashing
Just about everyone cares about your environmental, social and governance work — and they can tell when it’s honest
Once a niche of focus for investor relations, ESG has gone mainstream. Consumers, employees and the media all want to know how your mission is driving your actions — in a way they can comprehend.
Communicators have the task of using great storytelling principles to bring these stories to life with impact and meaning. In this white paper from Ragan Consulting Group, “How to make ESG part of your communications strategy,” you’ll learn ways to make your ESG storytelling compelling and effective.
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