How to know when it’s time to fire your PR agency

If your agency doesn’t keep in regular contact or produce results, it might be time to say goodbye.

Ragan Insider Premium Content
Ragan Insider Content

“With great power, comes great responsibility.” – Stan Lee

Sometimes I want to apologize on behalf of my profession.

The public relations field has a few PR problems of its own these days. This is unfortunate because so many people rely on us, even to the point of their livelihoods.

Sadly, the benchmark of public relations excellence is not always upheld or standardized.

Recently, I actually apologized to one of my clients. Here’s the scenario.

$4000 a month … for nothing

I recently gained a major client that previously worked with a couple of local agencies. The client enjoyed different aspects of each agency, but hadn’t clicked with one in particular.

When I signed with this new client, it was still in contract with one of the other agencies. I was thrilled to work with the client, but wondered what went wrong with the other agencies. Was my client actually the problem?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.