How to land blog posts on the ‘most popular’ list

Compelling content and lively writing are essential, but they’re not the whole story …

What are the trappings of a great blog post? A successful post garners plenty of attention and gets read. It generates insightful commentary and feverish debate. Finally, it has staying power, holding its place on the “most popular” list as it continues to expand its reach and circulation about the Web.

There’s an art to creating a blog post that stands out from the crowd, an art that combines skillful writing with practiced techniques to attract and please the population at large:

1. Understand your audience.

Architecting a winning blog post starts by analyzing the outlet where it is going to be published. It’s all about understanding the readership and what they’re hungry for, whether it’s witty political insight, mouth-watering kitchen conquests, or helpful health and lifestyle hints. You don’t want to preach to the choir, but you should at least be familiar with the most popular hymns.

2. Choose tasty topics.

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