How to meet the demands of internal comms in 2025

Communicators play a critical role in aligning organizational goals and internal messaging.

“The imperative for internal comms is to broaden channels to include employee influencers, build that internal executive visibility plan and help executives meaningfully re-engage with employees,” said Kristina Gong, SVP of workplace advisory at Edelman.

Here’s how to help your organization plan and prepare for the demands of communications in 2025:

Find your employee influencers

of US workers strongly agree that their organization’s leadership communicates effectively – a dire statistic. And the problem gets worse as workers get farther away from leadership:  associates are two and a half times less likely than executives to believe their CEO is telling the truth.

One potential solution to unite five generations in the workplace is to lean on peer influencers. Employees trust information from their coworkers over their leaders by more than 10 points.