How to navigate the year of ‘social media hesitation’
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?
The ever-morphing social media landscape requires daily attention from modern marketers to stay current on the beating pulse of culture, shifting platform functionalities, and the evolving community ecosystem their online communities inhabit.
But, just like every other industry, the last year has brought us an “unprecedented” level of challenges.
In an era of fake news, it’s the real news that has kept social media professionals at full throttle this year: Instagram and Facebook ad boycotts, a renewed spotlight on racial injustices, “cancel culture” at an all-time high, and an ongoing global pandemic has made it essential for brands to understand themselves and the communities they serve.
Social media has become the front line for consumer communication in a stay-at-home world, which has led brands to reimagine their content and strategy toolkits. When reevaluating, there are a few things to keep in mind:
1. Be authentic.
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