How to overcome 4 major PR obstacles

Landing pitches, attracting consumers’ attention, balancing responsibilities and handling crises are among the challenges that industry pros face. Consider these insights.

Ragan Insider Content

PR is changing.

Gone are the days of sending traditional press releases with boilerplate and headshots to an entire media list. Gone, too, is working independently of your organization’s sales, IT, marketing or HR departments.

This shift provides many opportunities for communicators who embrace new skills and help extend the frontiers of the industry. However, it also comes with challenges.

Here’s how you can overcome them, with help from speakers at our upcoming PR Daily World Conference:

1. PR pros’ responsibilities are staggering.

Communicators now wear multiple hats and must keep current with digital media trends, media relations best practices, crisis communication strategies and measurement. Many PR pros do double duty with marketing and social media, and the increasingly cluttered media landscape requires you to be skilled in writing, data analysis, marketing automation, strategy development and more.

It can be overwhelming.

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