An empty page can feel particularly menacing when you’re a PR pro or corporate communicator.
Day after day, you’re expected to produce creative and compelling content that pleases your audience and your bosses.
If the following roadblocks are standing in your way, you’re not alone. Fortunately, the experts at the Writing for PR & Corporate Communications Conference have some tips to power through them:
1. A shortage of ideas.
Struggling to come up with new story angles? Follow the lead of Cape Cod Healthcare and use the principles of brand journalism to find fascinating stories within your own organization.
2. A distracted audience.