An empty page can feel particularly menacing when you’re a PR pro or corporate communicator.
Day after day, you’re expected to produce creative and compelling content that pleases your audience and your bosses.
If the following roadblocks are standing in your way, you’re not alone. Fortunately, the experts at the Writing for PR & Corporate Communications Conference have some tips to power through them:
1. A shortage of ideas.
Struggling to come up with new story angles? Follow the lead of Cape Cod Healthcare and use the principles of brand journalism to find fascinating stories within your own organization.
2. A distracted audience.
Competing with viral videos can be tough. Sean Brown from McKinsey recommends focusing on one question: What’s in it for your audience?
3. A boring or complicated subject matter.
How do you make dry topics sound exciting? JoAnna Klein from The New York Times does careful research to draw out unlikely points of interest.
Join these experts and more in Boston on Aug. 1–2 for a conference filled with ideas to power up your prose.
You’ll leave with sharpened writing skills and new tactics to break through even the most daunting challenges.