Ouch. Did you just hear an employee from your organization refer to your latest internal email as “corporate spam”?
You worked hard crafting that message. The information is essential. Yet the question for you is: Are you making your communications seem personal to the employees you’re targeting?
Communicators today “have tools that make it possible to deliver more-relevant content to employees based on who they are, where they are and what they do,” says Shel Holtz, founder of Holtz Communication + Technology. “It’s the nature of digital.”