How to personalize content for your employees

A new guide tells how better to target content to your staff. In seven steps, learn from McDonald’s, Microsoft, DuPont and other top organizations.

Ragan Insider Premium Content
Ragan Insider Content

Ouch. Did you just hear an employee from your organization refer to your latest internal email as “corporate spam”?

You worked hard crafting that message. The information is essential. Yet the question for you is: Are you making your communications seem personal to the employees you’re targeting?

A free guide from RMG and Ragan Communications, “7 ways to personalize content for employees,” opens the door to a more customized feel for your content—and more engaged staffers.

Communicators today “have tools that make it possible to deliver more-relevant content to employees based on who they are, where they are and what they do,” says Shel Holtz, founder of Holtz Communication + Technology. “It’s the nature of digital.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.