How to pitch radio

Radio still holds own against social media—95 percent of Americans tune in.

Radio still holds own against social media—95 percent of Americans tune in

In the frenzy to reach new audiences via social media, how important is old-school media—particularly radio—to your pitching plans? Almost 95 percent of Americans listen to the radio in some form on a weekly basis, according to the Radio Advertising Bureau—and radio stations have a healthy appetite for timely comment and commentators.

“Consumers may take radio for granted because it has become such a familiar part of their everyday lives, but therein lies its strength,” says David Beasley, marketing manager at News Generation Inc., a Bethesda, Md., PR firm specializing in radio placements. “Radio’s power comes from its accessibility. People can listen to radio in any almost location—at home, the car, or work—and it remains a free medium for listeners.”

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