Journalists and PR pros are often given photography responsibilities.
Most of us don’t lug our 10-pound dSLR cameras every time we leave the house anymore. Unless you’re a photojournalist or participating in a monthlong photography challenge, you’re probably using your phone as a camera.
This trend has skyrocketed recently, and it shows no signs of slowing down. As journalists and public relations professionals, you know this upward swing is adding more tasks to your already demanding job expectations. Suddenly you’re the photographer or videographer for an event, in addition to interviewing sources or pitching to media outlets.
The photographic functionality in phones, specifically iPhones, has been improving dramatically with each iteration. There are many photo-editing apps available to help you easily and affordably enhance the photos you take. We can not only take photos, but we can edit them right on our phones, as well. Once edited, we might as well shoot it off in an email, store it in Dropbox, or send it in a text message.