How to transform employees into brand ambassadors

Authenticity and trust are crucial in today’s business landscape. Consumers favor testimonials over ads and marketing campaigns. Tap into your engaged staffers’ enthusiasm for your brand.

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Consumers no longer trust the marketing content that brands release into the world.

Recent research found that only 55 percent of consumers considered a company’s marketing materials to be a trusted source of information when making a buying decision.

Fortunately, you can get your marketing message in front of the right person at the right time and in the right way.

How? Employee brand ambassadors. Employees are well positioned to act as the bridge between a company and potential customers.

Benefits of an employee brand ambassador program

Although company employees will have a perceived bias for their company’s product or service, employee brand ambassadors from outside the sales and marketing teams will come across as providing a more authentic point of view. Additionally, their willingness to endorse a product and personally vouch for an organization validates the brand.

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