The most recent case in point: This year’s Miss Seattle, who proclaimed her annoyance with the city of Seattle, its residents, and its weather one dreary day in December. A local reporter caught wind and blogged about the blunder, which became a veritable viral sensation.
Jean-Sun Hannah Ahn, 22, a Seattle native, said she was merely missing the sunny weather in Phoenix, where she attended Arizona State University and was crowned Miss Phoenix. By all accounts, it was an honest mistake, but a damaging one nonetheless.
Ahn has since spent the majority of her time in the position apologizing for her social media misstep. Most recently, she spent a day educating school children on her new platform: “THINK Before You Post“—which stands for Truthful, Helpful, Inspiring, Needed and Kind—to remind them to make sure their online posts fall into those categories.