Blogging is one of the oldest forms of social media, and it continues to play a pivotal role in social media strategies. Here are some tips to help you write blog posts search engines will love:
1. Choose a compatible blogging platform.
To start, choose a blogging platform that is search-engine friendly. Blogs on WordPress and Blogger rank high on the SEO scale. Take a look at the advantages and disadvantages of both.
2. Carefully choose your keywords.
Most search engines work off keywords. Make sure you:
Posts lose their essence if you stuff them with too many keywords, but search engines might not index posts if they don’t have enough. It is crucial to maintain the optimal amount of keywords.
3. Write headlines for both readers and search engines.
Make sure to optimize your posts’ headlines for SEO. Most search engines will index a post with an optimized headline, but not one with a run-of-the-mill headline. A catchy and informative headline will go down well with both readers and search engine robots.