Writing & Editing How to write for your readers—not your executives Four ideas writers can follow to help ensure their copy sounds like it’s written for humans and not for a board of directors. By Laura Hale BrockwayAug. 6, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.