Twitter can be overwhelming at times. Each time you log in you are confronted with an endless stream of tweets that shoot to the top of your timeline faster than you can read them.
As a PR pro, you know you should use Twitter to engage with people, but the prospect of finding a relevant conversation among the noise can be daunting.
Today I’m going to explain how you can use Twitter lists to organize incoming tweets and engage with the people who can directly impact your PR programs.
What are Twitter lists?
Twitter lists are curated groups of Twitter users that you can create to group similar users together. Twitter lists also allow you to only see tweets from those groups.
For example, I have a list of social media blogs and bloggers where I’ve grouped all my favorite writers and the publications they write for. I can easily access these writers’ tweets when I’m looking for great content to share on my Twitter feed.