Snapchat champions the ephemeral nature of communication.
Snap a pic or a video, send it to a friend, and moments after being viewed it vanishes into the ether forevermore. It’s communication that originates from and elicits an immediate emotional response, as opposed to long, drawn-out intellectual consideration.
For this reason, Snapchatting is free of the anxiety surrounding traditional forms of communication. Perhaps that’s why the once-spurned app is so popular today.
How can employers use this hugely popular social app to educate, motivate and inspire employees, transforming them into full-fledged brand ambassadors? Could Snapchat be your most powerful tool to drive employee engagement?
Here are five ways that you can test it out:
1. Company culture in a snap. Snapchat helps employers share knowledge in new and exciting ways. Use it to promote and celebrate your company culture from within. Create and share compelling stories that capture life in your workplace. Use it to focus staff attention on specific messages and goals. Embrace and encourage the idea of employees’ creating fun internal communications that still focus on meaningful tasks.