Every Thursday, on just about every social media platform you can imagine, a simple hashtag is likely to trend. That hashtag, of course, is #TBT.
According to Know Your Meme, Throwback Thursday first began to get social media traction in 2006, when a sneaker fan blog began posting vintage photos of old shoes on a weekly basis.
Most marketers probably know about Throwback Thursday because, in the last few years, just about everyone old enough to have a retro photo has posted at least one such picture on social media. The trend is so popular that Mashable published its Unofficial Guide for Throwback Thursday Etiquette.
Though most attention to Throwback Thursday focuses on personal social media accounts, the meme provides a safe and effective forum for brand managers to use, as well.
For an organization like the NBA, which owns countless hours of content, Throwback Thursday is as simple as sharing a classic photo or video and adding #TBT to the post. Most of what the NBA does is of the This Day in History variety, and that approach is ridiculously popular.