Social Media HP the first brand to gain 1 million LinkedIn followers The technology company’s vice president of digital marketing explains how it climbed the mountain: by recognizing that LinkedIn is not Facebook. By Matt WilsonMarch 1, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.