HR isn’t dead; it’s just now called PR

It would simply amaze you to know how similar the goals and business processes of HR, PR, marketing and communication departments are, says this corporate veteran and consultant.

As an HR practitioner and someone who has worked in the field for more than 10 years, I have a solid foundation and understanding of how human resources works within a corporation, and from a consultant’s standpoint.

Over the last two years, there has been much debate about the death of HR. Although the fundamentals of HR that we come to think of—like hiring and firing—remain the same, HR is evolving not because it wants to but because it has to. It’s a valuable member of the public relations team, with a legal twist.

As a consultant, I’ve come to realize there is a thin line that separates departments such as human resources and public relations.

Four departments—PR, communications, human resources, and marketing—work hard (often separately) to craft campaigns, devise strategies and develop plans to educate, engage and influence an audience of consumers.

Though the consumer or end user may vary, all four work to craft, influence and execute positive messages internally and externally about a company or corporation.

HR, PR, communications & marketing—not so different

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