Social Media Humane Society uses advocacy to reach 1 million Facebook fans The animal protection organization hit 1 million Facebook ‘likes’ in November. It got there by knowing its audience and being attentive. By Matt WilsonDec. 1, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.