PR ‘I wish I had breast cancer’ campaign draws flak With its limited budget, Pancreatic Cancer Action wanted to create advertisements that would ‘provoke thought and initiate discussion.’ So, patients ‘wish’ for cancers with better survival rates. By Matt WilsonFeb. 14, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.