Ignore media changes at your own peril

PR professionals who turn a blind eye to the rapidly changing media have little hope of long-term viability.

I can’t take it anymore.

The next time someone says, “Why should I care?” in reference to what’s happening in the world around them, I will physically shake the ignorance out of them. (Too bad my lack of muscle and body weight make this virtually impossible.)

Nevertheless, such narrow-mindedness runs rampant in the public relations world and, if it doesn’t stop, will lead to the industry’s demise.

Arguably there’s nothing more that corporate communicators or those who work at PR firms should concern themselves with than how journalists are responding to the rapidly changing state of the media.

News bulletin: It’s not just happening to them, it’s happening to you.

And if you don’t believe me, you’ll eventually be, well … screwed.

Extreme? I think not. Let’s have a look.

The state of today’s media

Print’s not dead, but it’s certainly sick.

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