IHOP has determined that in order to reach younger demographics, brands should emulate them.
The restaurant chain’s Twitter account is peppered with pop-culture phrases and references, spliced next to pictures of its pancakes, burgers and other offerings.
Though the strategy has been working for IHOP, some say its social media manager went too far recently with a tweet referencing the size of a woman’s breasts:
— Katie Mack (@AstroKatie) October 18, 2015
At least 450 people had retweeted the racy joke, but many Twitter users weren’t laughing:
.@IHOP I think it’s time to review your social media policy
— howie mandel hater (@garbage_person) October 18, 2015
@IHOP my son follow this account, this is ridiculous
— mike (@FARTDAUGHTER) October 18, 2015