Improve employee communications by integrating technologies employees want

Create better connections and more substantive conversations with workers by meeting them on their turf.

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Organizations recognize the importance of mobile as a workplace tool, but a new PRSA survey reveals that most employees cannot access important information through their Apple and Android devices. Employers seem reluctant to drop old-school technologies and adopt new ones.

Some findings from the PRSA survey:

Messaging and social collaboration tools

While messaging and social collaboration technologies are increasingly popular, it’s not clear which solution is most effective. Organizations are implementing messaging technologies at a group level rather than throughout the entire organization.

Thirty-one percent said they use a variety of messaging technologies, while only 46 percent said their entire organization uses the same platform.

Slack is used most frequently (41 percent) among groups of employees; Workplace by Facebook ranks second (21 percent); others are used as well.

Adapting to changing corporate communications

Corporate communications experts offer these recommendations for adopting new technologies:

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