Organizations recognize the importance of mobile as a workplace tool, but a new PRSA survey reveals that most employees cannot access important information through their Apple and Android devices. Employers seem reluctant to drop old-school technologies and adopt new ones.
Some findings from the PRSA survey:
Messaging and social collaboration tools
While messaging and social collaboration technologies are increasingly popular, it’s not clear which solution is most effective. Organizations are implementing messaging technologies at a group level rather than throughout the entire organization.
Thirty-one percent said they use a variety of messaging technologies, while only 46 percent said their entire organization uses the same platform.
Slack is used most frequently (41 percent) among groups of employees; Workplace by Facebook ranks second (21 percent); others are used as well.
Adapting to changing corporate communications
Corporate communications experts offer these recommendations for adopting new technologies: