Social Media In sponsored tweet, man slams Subway over bug in sandwich Toronto resident Patrick Balfour noticed a cockroach in his sandwich 11 months ago, but was largely ignored because he hadn’t taken a photo of it. So he bought a Twitter ad—and got noticed. By Matt WilsonMarch 5, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.