In sponsored tweet, man slams Subway over bug in sandwich

Toronto resident Patrick Balfour noticed a cockroach in his sandwich 11 months ago, but was largely ignored because he hadn’t taken a photo of it. So he bought a Twitter ad—and got noticed.

Most people’s reaction to finding a dead cockroach in their sandwich would be to immediately throw the tainted food away, not take a picture of it.

That’s what Patrick Balfour did after he found a bug in a turkey foot-long he ordered at a Subway in Toronto, where he lives. He did, however, complain to Subway Canada’s customer service on the phone and on Twitter.

Balfour’s bug incident happened 11 months ago. Subway apparently didn’t give credence to his complaints because he didn’t have a photo of the sandwich.

“I was [disgusted] and got rid of the sub as soon as possible,” he told The Daily Dot in an email. “I never thought it would drag on this long or that I’d ever need a photo of a dead cockroach.”

When @SubwayOntario eventually did ask for Balfour’s contact information to talk to him further, he gave it, and then he didn’t hear back for 10 days, he said, so he reached out again. They asked for his contact information again.

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