In the digital age, a print pub gets saved

How one editor made her 70-year-old newsletter the centerpiece of a new multimedia approach to internal communication

Shortly after I wrote a story about LifeWay Christian Resources’ four-page weekly newsletter, LifeLines, the highly anticipated results from an employee survey came back.

What is LifeWay?

Nashville-based LifeWay Christian Resources is one-stop shopping for all things Southern Baptist Convention. The company develops curriculum for churches and publishes material supporting that curriculum. It sells books and “Christian supplies” in its more than 100 stores worldwide. And LifeWay conference centers host gatherings.

It was August 2007 and this survey would direct the future of internal communications at LifeWay. In a small way, my article about LifeLines felt like a eulogy to the tiny print publication; an editor at LifeWay suggested the pub could move exclusively to the company’s intranet, IntraLife.

Fortunately, she was wrong.