Social Media Industry great questions social media Roger D’Aprix, the Godfather of internal communication, warns communicators that mindlessly embracing social media means risking crucial credibility. By David MurrayNov. 1, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.