Industry great says profession in a crisis Roger D’Aprix’s latest book aims to reset the course of organizational communications that, he says, is misguided by the lure of technology. By Patrick WilliamsNov. 21, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.