Writing & Editing Infographic: 12 tips to make your content Google-friendly Cranking up your SEO tactics can increase your company’s visibility and authority. Here’s how to make your pieces pleasing to search engines. By Robby Brumberg@robbybrumbergNov. 21, 2017 SHARE Cision’s new infographic offers handy hints for content creators keen on zooming to the top of search results. Google’s ranking algorithm can be hard to decipher, but there are rules to follow.Here a few guidelines to craft SEO-friendly content: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.