Has your copy ever caused someone to collapse from crushing boredom? Hopefully not, but just in case you’re endangering the reading public with long-winded, stale or stilted language, MyTasker has an infographic geared to guide you toward more vibrant writing.
The first ort of advice, “The rule of one,” is a reminder to focus on “one concept, one idea and one call to action.” Home in on one big idea in each piece. Don’t try to tackle too much.
Next, there’s a call to “Master the opening line.” Hook your readers with a spicy lede.
As Ragan Executive Editor Rob Reinalda advises, don’t waste precious writing real estate rehashing old information or a non-essential backstory. That’s the quickest way to put readers on a path to Tedium Town, the dreariest village in all of Writing Land. Tell your readers right away why they should read on. Save your 2004 client-crisis heroics for later.