Infographic: 3 fronts of the social media battle

Success online often requires ponying up for ads, impressions or influencers, but your strategy should incorporate owned and earned media as well.

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The social media war has three fronts.

Tracx has crafted a new infographic that touts the importance of the “social trifecta,” which refers to owned, paid and earned media. The infographic concludes that any comprehensive social media strategy should include a mix of your own content, paid efforts and expanding reach and building credibility through external shares and positive online chatter.

The graphic offers statistics to back the exhortation for a three-pronged approach:

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