Social Media Infographic: 3 fronts of the social media battle Success online often requires ponying up for ads, impressions or influencers, but your strategy should incorporate owned and earned media as well. By Robby Brumberg@robbybrumbergJune 28, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.