Infographic: 3 fronts of the social media battle

Success online often requires ponying up for ads, impressions or influencers, but your strategy should incorporate owned and earned media as well.

The social media war has three fronts.

Tracx has crafted a new infographic that touts the importance of the “social trifecta,” which refers to owned, paid and earned media. The infographic concludes that any comprehensive social media strategy should include a mix of your own content, paid efforts and expanding reach and building credibility through external shares and positive online chatter.

The graphic offers statistics to back the exhortation for a three-pronged approach:

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