Can a brand benefit from being on Snapchat, the popular app that allows users to send instant, temporary photos and videos to friends?
An infographic from Marketo says yes, especially if your brand’s audience is between the ages of 13 and 25-Snapchat’s primary user base.
Pew Research estimates Snapchat has 26 million active users in the United States. Those users send approximately 400 million snaps (pictures taken and sent via Snapchat) a day.
So, how can brands incorporate Snapchat into their marketing strategies? Here are three ways:
1. Send secret announcements.
Taco Bell sent followers a snap of its Beefy Crunch Burrito to announce the menu item’s re-release.