Infographic: 5 types of social media complainers — and how to handle them

Most customers expect you to address their concerns via social media. Use this guide to determine what type of unhappy customer you’re dealing with, and how you can make things right.

Ragan Insider Premium Content
Ragan Insider Content

As a social media or community manager, it’s fun to see customers interact with your brand online.

What isn’t fun is dealing with the inevitable complaints. No matter what company you work for, there will always be someone who isn’t satisfied.

An infographic from ExactTarget describes five types of social media complainers, and the best way to deal with each of them. Take a look:

1. The meek customer: This person doesn’t typically complain, but will post or comment if she has been pushed to the edge. She will be happy if you let her know you hear her and want to help.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.